Design Kind :: Brand Strategy + Service Design

about us


We harness our collective intelligence and expertise to grow your business.

Design Kind is a Service Design Collective focused on enabling positive change for people, profits and the planet.

We measure impact first and foremost by a brand’s contribution to attracting the right customers to an organisation, how it positively affects an organisations’ culture, whether it creates experiences relevant to customers and ultimately how it enhances the bottom line.

We build powerful, well-informed brand and customer experiences through our unified research, insight and design methodology and offer the following services:


Align for growth


We work with business leaders and their teams to articulate their vision and define their brand for maximum impact.

  • Brand + Positioning Strategy
  • Brand Visual Identity Design
  • Differentiation Workshops
  • Corporate Vision and Values Workshops
  • Positioning Strategy
  • Naming Strategy and Facilitation

Engage & delight


We map and redefine customer centric experiences of your Brand, crafting them to ensure market leadership.

  • Insight + Research
  • Insite Mapping
  • Market Research
  • Service Journeys
  • Experience Design

Deliver with impact


We create tactical touch points and communication pieces that align to the strategy, bringing your brand to life.

  • Branding Alignment and Protection
  • Brand Guidelines
  • Graphic Design
  • Digital and Multimedia Design
  • Signage and Environmental Design
  • Packaging